Trade Mark

1.      What is a trade mark?

A trade mark (popularly known as brand name) in laymans language is a visual symbol which may be a  word signature, name, device, label, numerals or  combination of colours used by one undertaking on goods or services or other articles of commerce to distinguish it from other similar goods or services originating from a different undertaking.

The legal requirements to register a trade mark under the Act are:   

     The selected mark should be capable of being represented graphically (that is in the paper form).

     It should be capable of distinguishing the goods or services of one undertaking from those of others.

     It should be used or proposed to be used mark in relation to goods or services for the purpose of indicating or so as to indicate a connection in the course of trade between the goods or services and some person have the right to use the mark with or without identity of that person.

2.How to select a trade mark?                                                 

        If it is a word it should be easy to speak, spell and remember.

        The best trade marks are invented words or coined words.

        Please avoid selection of a geographical name. No one can have monopoly right on it.

        Avoid adopting laudatory word or words that describe the quality of goods (such as best, perfect, super etc)

        It is advisable to conduct a market survey to ascertain if same/similar mark is used in market.

3. What is the function of a trade mark?

Under modern business condition a trade mark performs four functions

      It identifies the goods / or services and its origin.

      It guarantees its unchanged quality

      It advertises the goods/services

      It creates an image for the goods/ services.

4.Who can apply for a trade mark and how ?

Any person claiming to be the proprietor of a trade mark used or proposed to be used by him may apply in writing in prescribed manner for registration.  The application should contain the trade mark, the goods/services, name and address of applicant and agent (if any) with power of attorney, period of use of the mark and signature.  The application should be in English or Hindi.  It should be filed   at the appropriate office.

5. How to apply for a trade mark in respect of particular goods or services?

 It is provided under the Trade Marks Act, 1999 that goods and services are classified according to the International Classification of goods and services. Currently schedule IV of the Act provides a summary of list of such goods and services falling in different classes which is merely indicative. The Registrar is the final authority in the determination of the class in which particular goods or services fall.    The Schedule IV of the Act is annexed at the end of this questionnaire on trade marks.  For detailed description of other goods and services please refer to the International Classification published by WIPO or contact the local office for assistance.

6.What are different types of trade marks available for adoption?

-                      Any name (including personal or surname of the applicant or predecessor in business or the signature of the person), which is not unusual for trade to adopt as a mark.

                    An invented word or any arbitrary dictionary word or words, not being directly descriptive of the character or quality of the goods/service.Letters or numerals or any combination thereof.

                      The right to proprietorship of a trade mark may be acquired by either registration under the Act or by use in relation to particular goods or service.Devices, including fancy devices or symbols Monograms Combination of colors or even a single color in combination with a word or device Shape of goods or their packaging Marks constituting a 3- dimensional sign.

                      Sound marks when represented in conventional notation or described in words by being graphically represented.

7. What purpose the trade mark system serves ? 

      It identifies the actual physical origin of goods and services. The  brand itself is the seal of authenticity.

      It guarantees the identity of the origin of goods and services.

      It stimulates further purchase.

      It serves as a badge of loyalty and affiliation.

     It may enable consumer to make a life style or fashion statement.

8.Who benefits from a trade mark?

The Regd.Proprietor: The Regd.Proprietor of a trade mark can stop other traders from unlawfully using his trade mark, sue for damages and secure destruction of infringing goods and or labels.

The Government:  The Trade Marks Registry is expected to earn a revenue of nearly Rs.40 crores during the current  year and which is perpetually on the rise.

The Legal professionals: The Trade Marks Registration system is driven by professionals and legal and para legal advisors(Agents) who act for the clients in the processing of the trade marks application.

The Purchaser and ultimately Consumers of trade marks goods and services.